THE GRAMMYS

The World Is Listening

Every legend starts somewhere.

Black background with bold, white, handwritten text reading "#THEWORLD IS LISTENING". The letters are slightly uneven, giving a dynamic, urgent feel to the message. .
  • Art Direction
  • Concept
  • Copywriting
  • Design
  • Directing
  • Live-Action Filmmaking
  • Social Media
  • Sound Design
  • Story
  • VFX

From a kid at their first music lesson to the superstar accepting their first GRAMMY, they all share the same dream: to be heard.

The World Is Listening is a rally cry for musicians, of all levels and all ages, to keep following their sound.

It all started with this anthem film featuring Gary Clark Jr, Snoop Dog, Taylor Swift, The Gaslamp Killer, Kascade, Jonathan Wilson, Simian Mobile Disco, Andra Day, Blood Diamond, Jim James, Dengue Fever, Moon Duo, The Kills, and Nas.

Play
A concrete wall with four black-and-white posters featuring motivational phrases is visible. The posters read: "Use Your Voice," "The World Is Listening," "Live Your Dream," "The World Is Listening," and "Write Your Truth," with artistic images of people.
A large poster on a concrete wall features a person with wavy hair holding a microphone. The text on the poster reads, "THE WORLD IS LISTENING" and advertises "The Grammy's Live Feb 10 7PM CBS." The shadow of a railing is cast onto the wall.
A large billboard displays an image of a musician singing into a microphone with the text "#THEWORLDISLISTENING." Below the main text, additional details include: "THE GRAMMY'S LIVE FEB 10 ON CBS" and the Grammy logo.
Bold, white brushstroke letters on a black background spell out "LIVE YOUR DREAM." A small icon of a rocket at the bottom adds emphasis to the motivational message.
The image features a black background with bold, white, brushstroke text that reads "WRITE YOUR TRUTH." Below the text, there's a small, white icon of a pen nib with rays emanating from it.
Created in partnership with Chiat / Day LA and the Recording Academy.