SALESFORCE

For Better

A young person with two long braids looks intently at the camera, framed by an urban cityscape with tall buildings and palm trees. Below, a crowd of people holds protest signs while walking down a street.
  • Art Direction
  • Concept
  • Copywriting
  • Creative Ideation
  • Design
  • Sound Design
  • Story
  • VFX

Salesforce.org is Salesforce’s philanthropic arm. They create technology that helps the world’s leading non-profits more efficiently distribute aid and more effectively raise funds. This is their anthem film, featuring VoiceOver by David Diggs (Hamilton, Central Park, Snowpiercer)

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A large group of people march down a multi-lane street in an urban area, holding signs. Tall buildings and palm trees line the sides of the street. Traffic is visible on the right side, and a crosswalk and directional arrows are marked on the road.
A large herd of buffaloes grazes on a vast grassy plain. The scene is bathed in warm sunlight, with a few scattered trees dotting the landscape. Dust rises from the ground as the animals move.
Silhouette of a person standing outdoors against a twilight sky, pointing upward. Trees frame the scene, with the Northern Lights creating a green glow in the sky above the horizon.
A Zoom screenshot showing a grid of 30 people in various remote locations. Each person is smiling and waving at the camera. The grid features diverse backgrounds, outdoor landscapes, and various personal environments.
A night view of multiple large radio telescopes with wide dishes, situated under a clear, star-filled sky. The telescopes are illuminated by soft, green lights and a prominent bright star shines in the background.
Aerial view of a green harvester cutting through a golden wheat field. The tractor leaves a trail of harvested crops behind it, creating a distinct contrast between the cut and uncut areas of the field.
A person dressed in traditional attire is walking through green terraced rice fields, carrying a large woven basket on their back. The terraced fields stretch into the background, creating a scenic, layered landscape.
A person with a prosthetic leg runs on a boardwalk by the sea during sunrise or sunset. The sky is filled with a gradient of soft pinks, blues, and purples, creating a serene backdrop. The runner is in motion, showcasing determination and athleticism.
A raised fist is shown in the center of the image, symbolizing solidarity and resistance. The background is a blend of an urban cityscape with tall buildings and a street below with a group of people holding signs, presumably in a protest or march.
Created in partnership with Anthemic and Flood Magazine.