The Latin Face of Sports

September 15 to October 15 is National Hispanic American Heritage Month.

The Latin Face of Sports" text is prominently featured in white and red against a blurred background of athletes and officials in a mixed martial arts event.
  • Art Direction
  • Concept
  • Copywriting
  • Creative Ideation
  • Design
  • Social Media
  • Strategy
  • VFX

In partnership with and ESPN, we ranked the world’s top 15 Hispanic athletes based on their cumulative social and professional profiles. We created a film for each of those athletes that ran during Sports Center over the course of the month. These films ran as segments on ESPN News and, in short form, on ESPN and athlete socials. Here are a few of our favourites: