ESPN

The Latin Face of Sports

September 15 to October 15 is National Hispanic American Heritage Month.

The Latin Face of Sports" text is prominently featured in white and red against a blurred background of athletes and officials in a mixed martial arts event.
  • Art Direction
  • Concept
  • Copywriting
  • Creative Ideation
  • Design
  • Social Media
  • Strategy
  • VFX

In partnership with 538.com and ESPN, we ranked the world’s top 15 Hispanic athletes based on their cumulative social and professional profiles. We created a film for each of those athletes that ran during Sports Center over the course of the month. These films ran as segments on ESPN News and, in short form, on ESPN and athlete socials. Here are a few of our favourites:

A dynamic image features the name "Amanda Nunes" in bold red text, overlaying a blurred action shot of an MMA fight. The words "MMA," "Latin Rage of Sports," and "Latin Rage Inc." are also present, emphasizing the sports theme and Latin association.
Play
A promotional image for the Women's Bantamweight Championship. The text reads "Women's Bantamweight Championship" in bold letters. Two figures, presumably fighters, are visible behind the text, one on each side. Both appear intense and focused.
Two mixed martial artists are grappling on the floor of a cage during a fight. One fighter is in a dominant position. Overlaying the image, large bold red text reads "MOST IN WOMEN'S HISTORY." Smaller white numbers "15" and "NUNES" are seen in the background.
Bold red text reading "Lionel Messi" dominates the image, with smaller white text saying "Soccer" underneath. A blurred background features the figure of a person in a dark sports uniform, but details are obscured. Design elements include various other text and lines.
Play
Bold text in vibrant red and white spells "Karl-Anthony Towns" against a dark, energetic background featuring faint outlines of people and raised hands. The words "Basketball Towns" are partially visible at the top and bottom of the image.
Play
Bold text in vibrant red and white spells "Karl-Anthony Towns" against a dark, energetic background featuring faint outlines of people and raised hands. The words "Basketball Towns" are partially visible at the top and bottom of the image.
Bold red text reading "Lionel Messi" dominates the image, with smaller white text saying "Soccer" underneath. A blurred background features the figure of a person in a dark sports uniform, but details are obscured. Design elements include various other text and lines.